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Magento
PHP
MySQL
Blender
Meet myfitmix - a B2B e-commerce store that offers a variety of premium, customized food gifts and giveaways in a package with your brand.
The Vision of myfitmix CEO was to scale their successful business model through the digitalization of their marketing and sales processes.
Since 2010, myfitmix has relied on exhibitions, catalogs, and phones to market and achieve sales. Their business model proved highly successful, allowing them to multiply their business by betting on digitalization. Therefore, they asked us to:
Build a global, pan-European e-commerce solution with localization for different countries;
Digitalize the product customization and order process, which had been done until then over the phone, email and consumed considerable effort and time;
Offer a white-label shop platform to allow over a thousand companies to distribute myfitmix products seamlessly;
Enable a future digital marketing strategy.
Firstly, we met and conducted a series of workshops
We gathered requirements for critical business processes and offered solutions and future-proof architectures.
We agreed on the main aspects of the work: we selected Magento as the e-commerce platform. We provided several approaches to realize a white-label platform for over a thousand distributors.
Then, we created a roadmap and started working in an agile process. We used Jira to record and track the workflow on requirements.
Next, we started the redesign
The requirements were gathered by our business analyst Tanvi and reviewed with business stakeholders. In each step, we provided visualized process flows and shop screens to verify and confirm the envisioned realization early on.
Providing an aesthetic impression and intuitive handling regarding user experience was also important.
Our main design insights were:
myfitmix had an old website with a catalog-style layout
We redesigned it as a store, allowing customers to try on their custom designs, view future packages, and order them online.
myfitmix offers sweets and snacks in custom packages as corporate presents
We chose vivid, energetic colors for the website design to enhance aesthetics.
Custom branding for myfitmix's products should be properly displayed from all angles
We used the latest e-commerce trends and added 3D models for complete visualization.
Once the design phase was completed, it was time to code the solution
We assembled the development team consisting of two developers, a QA Engineer, and a Project Manager.
We followed an agile process with two-week sprints. After each sprint, we presented a demo to the customer to receive feedback. A Project manager provided support and guidance to the team while the developers and testers worked on tasks one at a time.
We utilized AWS as our cloud computing platform for scalable infrastructure, Github for a collaborative coding environment, and Magento, PHP, and MySQL for development. Additionally, we added a feature that allowed customers to try on custom prints and view packages from all angles using Blender.
Thus, myfitmix was able to work with large companies that wanted to offer products under their own brand, and we developed a white-label interface using Magento technology.
After finishing the development, the upgraded myfitmix went live
To facilitate an easy go-live, we provided training materials such as video recordings and documents to instruct the customer and ensure they could take over the configurator handling.
We support the solution in case of bugs or any questions that require consultation.
So we turned myfitmix into a usable marketing&sales tool that allows to successfully scale business.
The product customization and order process, which had previously been done via phone, email, and was very time-consuming, was digitalized.
A white-label shop platform was offered to permit over a thousand distributors to distribute myfitmix products.
And 3D visualization was integrated to allow custom design products to be displayed in full.
59%
cost-benefit compared to local IT specialists with the same level
100
the time decreased to make a complex custom offer.
10x
expected sales growth in the next 2 years
Before redesign
After redesign
Konstantin's team at SKIY31 implemented the eCommerce platform and marketplace, fulfilling all our highest expectations. The resulting platform is a super boost for our business, with custom product configuration, 3D visualization, and advanced backend functions for order tracking and logistics.
Why choose us for your e-commerce project
Pay 30% to 60% less
We provide highly skilled remote teams up to 60% more cost-effective than similar external consultants or in-house teams. We have excellent specialists in our Eastern Europe and Indian teams.
Choose reliable partner that will satisfy your business needs
We have ongoing cooperation with 20+ SMEs and big enterprises such as ABB.
Get impeccable quality ensured by our German standards
Our managers ensure that German standards for quality in development and communication are met.
What you may still think about
How long does work usually take?
We can estimate the time for your project after our first meeting. Then, we will determine your business goals and how you see the perfect product.
Then we will understand what exactly we need to do for you and tell you the approximate project duration.
How much do your services cost?
Each project is unique, so we can't tell you exactly how much your project will cost without having clear requirements.
But we can provide you with our middle developers' average hourly rates to navigate:
India - €25
Ukraine - €40
Poland, Romania - €50
For comparison, local options are significantly more expensive:
German in-house specialists - €60
German freelancers - €96
German agencies - €100+.
What technology do you recommend using for our solution?
Our experts deliver solutions based on various tools, platforms, and technologies. But from our experience, technology should support the business model and perfectly suit your project's idea. So we will be pleased to consider your specific requirements and situation to offer the best solution.
Who will I communicate with?
First, you will meet someone of our managers: Konstantin in Germany and other cases, and Shafeek in India.
The guys will get to know you and discuss our processes, costs, and preparation for work. Then you will have total transparency of the project's progress and direct communication with the whole team.
What do you do besides websites?
We design and develop websites, web and mobile applications, and e-commerce platforms. We do branding and marketing. And also, we can dedicate a remote team to help with various services.
Therefore, we can handle most of your challenges. Contact us to discuss details.
Let's create something amazing together.
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