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Meet Light Pong - an innovative US gaming company that managed to reach over 55 million views on TikTok!
Light Pong has invented a revolutionary way to play video games. They're creating the world's first one-dimensional game system with 1v1 games.
Our creative director Dima met with Light Pong's founder Aaqib Usman who asked us to review their website, Instagram page, and emails for valuable tips.
We focused on the following:
Rewriting messages for the website
Redesigning several website sections and proposing visual enhancements,
Improving email messaging,
Recreating social media positioning statements.
Firstly, we commented on gaps in the user experience and came up with solutions
We improved USPs, changed CTAs to the relevant ones, added an FAQ section, and proposed to add website-based LightPong games to convey the feeling and embedded videos of people playing.
Secondly, we solved UI problems and listed them with improvement ideas in Figma
Changed images to be more descriptive, proposed cool animations, and solved visual issues such as low contrast and too-big text blocks that didn't fit the screen.
In addition, improvements to email marketing were provided
We proposed a way to make letters more customer-oriented and engaging and also came up with ideas for future letters.
Finally, we gathered insights in Figma and recorded a video explaining existing issues and proposing solutions
This is an excellent format, as proposals and full argumentation can be rewatched as many times as Aaqib needs.
Here are some of Light Pong's updates that match our proposals:
1
TikTok videos section
Videos convey feelings that it’s not boring and people like the game. Big numbers on TikTok also creates more trust.
2
Adding an important call-to-action
After telling why the product is great, people should be able to buy it instantly, so we proposed to include the CTA button right after those points. You can still join the mailing list, the button is further below.
3
FAQ section
Introducing FAQ section on homepage makes it easier to solve visitors’ issues instantly.
4
Positioning in Instagram bio
The new description better explains value of the product and avoids discouraging people’s interest.
So we helped Light Pong improve their design, branding, and marketing:
Tips provided to make the UI more captivating and the UX more satisfying.
Valuable sections and visualizations added to convince customers effectively.
E-mail marketing letter design reworked.
Positioning statements and marketing messages changed on the website and social media.
Working with Dima and his team at SKIY31 was an excellent experience. They didn't just focus on the visuals of my marketing and branding but also on how my target audience perceived it. Their holistic approach provided valuable insights that significantly improved our success rate.
Why choose us for your needs
Pay 30% to 60% less
We provide highly skilled remote teams up to 60% more cost-effective than similar external consultants or in-house teams. We have excellent specialists in our Eastern Europe and Indian teams.
Choose reliable partner that will satisfy your business needs
We have ongoing cooperation with 20+ SMEs and big enterprises such as ABB.
Get impeccable quality ensured by our German standards
Our managers ensure that German standards for quality in development and communication are met.
What you may still think about
How long does work usually take?
We can estimate the time for your project after our first meeting. Then, we will determine your business goals and how you see the perfect product.
Then we will understand what exactly we need to do for you and tell you the approximate project duration.
How much do your services cost?
Each project is unique, so we can't tell you exactly how much your project will cost without having clear requirements.
But we can provide you with our middle developers' average hourly rates to navigate:
India - €25
Ukraine - €40
Poland, Romania - €50
For comparison, local options are significantly more expensive:
German in-house specialists - €60
German freelancers - €96
German agencies - €100+.
What technology do you recommend using for our solution?
Our experts deliver solutions based on various tools, platforms, and technologies. But from our experience, technology should support the business model and perfectly suit your project's idea. So we will be pleased to consider your specific requirements and situation to offer the best solution.
Who will I communicate with?
First, you will meet someone of our managers: Konstantin in Germany and other cases, and Shafeek in India.
The guys will get to know you and discuss our processes, costs, and preparation for work. Then you will have total transparency of the project's progress and direct communication with the whole team.
What do you do besides branding?
We design and develop websites, web and mobile applications, and e-commerce platforms. We do branding and marketing. And also, we can dedicate a remote team to help with various services.
Therefore, we can handle most of your challenges. Contact us to discuss details.
Let's create something amazing together.
Get a free valuable 45-minute consultation!
Get a free valuable 45-minute consultation: tell us about your project, and we will offer concrete solutions. We'll be happy to help!
