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Meet Philipp Maier! In 2018, he founded RISO, a platform that enables German companies to use e-benefits conveniently. Subsidy-based benefits allow them to reduce salary increase costs and become more competitive in the market.
Philipp wants to market RISO with ads to acquire more new clients. But, before that, RISO needed updates to its branding and application. That's where we came in to help.
Improving RISO’s brand
Philipp asked us to fill in the blank spots in RISO's branding. Our team began with extensive research, reviewing the current website and those of RISO's competitors and talking to customers and Philipp. As a result, our team gained several insights and generated ideas that guided us toward the necessary changes.
RISO lacked a sense of what it is to be RISO
We defined RISO’s nature more clearly. Since they deal with sensitive topics such as subsidies and taxes, RISO must feel helpful, trustworthy, and caring. Therefore, they should focus on minimizing hassle, prioritizing customer service, and communicating honestly.
They addressed both employees and employers, while the target audience was employers
We focused our communications on CEOs and decision-makers and removed those directed at employees. This way, employers don't receive conflicting messages, and it is clear who the communications are for.
The competitors mostly had outdated visual identities. This fact presented an opportunity for RISO to stand out.
We refreshed RISO by making their communications look and feel modern and appealing.
As a result, Philipp and his team now have the right guidelines for crafting written and visual content that reflects RISO's identity.
Developing the mobile app
The RISO app was a Minimum Viable Product (MVP) with many bugs and lacking functionalities. We needed to improve it as a simple, user-friendly app with a backend for each employer and an intuitive frontend with more features.
To reach these targets, we had several challenges to complete:
As RISO is a financial app that influences each employee's income, it needed to be secure
We heightened the security regarding login methods (adding login with Touch-ID, Face ID, or credentials) and unauthorized access to the app infrastructure, code and database. And also set up a reliable and automated data backup.
RISO needed the capacity to scale, containing more benefits for employees
We created multiple integrations into the app (voucher codes, Zoho, Beplus, and DatevLodas) to allow RISO to add new benefits.
The main screen of the MVP had a Dashboard with Benefits that didn't suit an increased amount of benefits
RISO is growing and offering more types of benefits. Therefore, we reconstructed the design as a circle diagram to show more benefits.
This is what our development process looked like:
1
Firstly, we conducted a workshop to collect the customer's requirements and created a product backlog.
2
Then, we assembled a development team and started working in 2-week sprints, releasing some usable product parts with each sprint.
3
Before the start of development, we finalized the UI/UX design to ensure it was both simple and intuitive, which was essential for RISO's promotion.
4
Next, we proceeded to develop the RISO app, adding new features (app notifications, biometric login, reminders for users) and fixing any bugs.
5
Finally, we tested the final version of RISO and uploaded it to Google Play and the App Store. Now, it is a fully functional app for both iOS and Android that allows employees to manage their benefits.
So, we upgraded RISO:
We defined a reasonable branding that meets the needs of our audiences and overcomes barriers. We incorporated branding ideas into the RISO app, redesigned it, and developed it with high quality, which allowed RISO to be successfully promoted.
40%
cost-benefit compared to local IT specialists with the same level
8
month for branding, design and development of the new app
3
services were delivered to RISO with high performance
We are successfully working with SKIY31 for almost 2 years by now. We have established a regular setup of digital meetings to organize, plan and execute our sprints. There is always someone of the team available to help with short-term requests or provide help and guidance in a technical matter.
Who worked on this project
Mobile application development:
Athira — Project Manager
Aslam — iOS Developer
Nalini — Solution Architect / Backend Developer
Felien — QA Engineer
Kostiantyn — UI/UX design
Denny — German Translator
Naveenkumar — Backend Developer / Support Engineer
Bharath — Backend Developer
Branding:
Dima — Creative director
Mariia — Content Strategist
Why choose us for your needs
Pay 30% to 60% less
We provide highly skilled remote teams up to 60% more cost-effective than similar external consultants or in-house teams. We have excellent specialists in our Eastern Europe and Indian teams.
Choose reliable partner that will satisfy your business needs
We have ongoing cooperation with 20+ SMEs and big enterprises such as ABB.
Get impeccable quality ensured by our German standards
Our managers ensure that German standards for quality in development and communication are met.
What you may still think about
How long does work usually take?
We can estimate the time for your project after our first meeting. Then, we will determine your business goals and how you see the perfect product.
Then we will understand what exactly we need to do for you and tell you the approximate project duration.
How much do your services cost?
Each project is unique, so we can't tell you exactly how much your project will cost without having clear requirements.
But we can provide you with our middle developers' average hourly rates to navigate:
India - €25
Ukraine - €40
Poland, Romania - €50
For comparison, local options are significantly more expensive:
German in-house specialists - €60
German freelancers - €96
German agencies - €100+.
What technology do you recommend using for our solution?
Our experts deliver solutions based on various tools, platforms, and technologies. But from our experience, technology should support the business model and perfectly suit your project's idea. So we will be pleased to consider your specific requirements and situation to offer the best solution.
Who will I communicate with?
First, you will meet someone of our managers: Konstantin in Germany and other cases, and Shafeek in India.
The guys will get to know you and discuss our processes, costs, and preparation for work. Then you will have total transparency of the project's progress and direct communication with the whole team.
What other services do you provide?
We design and develop websites, web and mobile applications, and e-commerce platforms. We do branding and marketing. And also, we can dedicate a remote team to help with various services.
Therefore, we can handle most of your challenges. Contact us to discuss details.
Let's create something amazing together.
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